![]() Savvy shoppers are used to finding ways to get as much as 20% off purchases outside the holidays through online offers such as voucher codes and newsletter sign-up promotions, he added. “Any discount that doesn’t have a ‘two’ in front of it probably doesn’t get anybody’s attention at the moment,” Mr. And as customers get used to seeing heavier promotions sooner in the year, some companies with no serious overstock are being pushed to discount deeply to keep up with shoppers’ expectations, said That mismatch has created what finance chiefs and analysts are calling “a highly promotional environment,” which has already weighed on the margins of some large retailers. “There’s a huge stockpile, which companies are doing those deep discounts to get rid of.” “Last year, the supply was low and the demand was high, and this year it’s the total opposite,” Prof. ![]() ![]() ![]() Professor of marketing and data science at Indiana University. Now retailers face a different set of problems: Inflation and consumer uncertainty around the economy, which has damped some spending, and the relaxing of supply-chain bottlenecks, which has left them with excess inventory at the end of the year, said ![]()
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